AI产品摄影：完整指南
运用专业AI摄影技术和提示词工程，为电商、营销和广告创建令人惊叹的产品图片。产品摄影是电商成功的关键。借助AI，您可以创建媲美专业影棚的高质量产品图片。本指南涵盖从灯光到构图的所有内容，帮助您打造引人注目的产品视觉效果。
产品类别
📱
电子产品
科技产品、设备、配件💄
美妆
化妆品、护肤品、香水👟
时尚
服装、鞋履、配饰🍽️
食品饮料
包装食品、饮品灯光设置
💡 影棚灯光
soft diffused studio lightprofessional softbox lightingthree-point product lightingrim light accenteven shadowless lighting
🌅 自然光
natural window lightgolden hour warm glowovercast soft daylightbacklit silhouettedappled sunlight shadows
背景风格
🎨 背景选择
简洁极简
- • pure white background
- • seamless gradient backdrop
- • solid color background
- • neutral gray studio
纹理质感
- • marble surface
- • wood grain texture
- • concrete industrial
- • fabric linen backdrop
生活场景
- • kitchen counter setting
- • bathroom vanity scene
- • desk workspace
- • outdoor nature setting
拍摄角度
📐 标准角度
front view straight on45 degree angleside profile viewthree-quarter view
🔝 俯拍镜头
flat lay top downbird's eye viewoverhead arrangementknolling layout
🎯 细节特写
macro close-up detailtexture detail shotlogo branding focusfeature highlight
产品专属关键词
📱 电子科技
sleek modern designreflective screenpremium metal finishfloating levitationambient LED glowminimalist techunboxing presentationhands-on usage
💄 美妆护肤
luxurious packagingcream texture swatchwater droplets freshfloral arrangementgolden shimmerspa aestheticingredient showcaseelegant bottle
🍔 食品饮料
appetizing food stylingsteam rising hotcondensation dropletsfresh ingredientsrustic wooden boardpour shot actiongarnish detailsauce drizzle
构图技巧
🎯 专业构图
单品拍摄
- • centered hero shot
- • rule of thirds placement
- • negative space emphasis
- • dramatic shadow play
产品组合
- • collection arrangement
- • size comparison lineup
- • color variant display
- • pyramidal grouping
生活场景
- • in-use demonstration
- • environmental context
- • scale reference objects
- • complementary props
创意角度
- • floating suspended
- • exploded view parts
- • reflection mirror
- • dynamic motion blur
提示词模板
📝电商产品模板
product photography of [产品名称],
[角度] view, [背景] background,
[灯光类型] lighting,
sharp focus, high detail,
professional commercial photography,
clean minimal aesthetic, 8K quality✨示例 - 奢华手表
product photography of luxury watch,
45 degree angle view, dark gradient background,
dramatic studio lighting with rim light,
reflective metal case, leather strap detail,
sharp focus, high detail texture,
professional commercial photography,
premium luxury aesthetic, 8K quality正确与错误做法
✅ 正确做法
- • 明确产品类型
- • 包含灯光方向
- • 描述材质纹理
- • 背景匹配品牌
- • 添加"commercial photography"
❌ 避免做法
- • 单独使用"product photo"
- • 杂乱的背景
- • 不一致的灯光风格
- • 缺少尺寸参照
- • 过度处理不真实
